The Kroger Corporation has introduced a "loyalty" card to its Quality Food Centers division. The only "Advantage" to this card is for the stores that want to track your purchases. Use the information below to let Kroger know Seattle does not like being taken "Advantage" of!

In conjuction with KIRO TV we put "Advantage" card prices head to head with those of another store. The results? You can save more by going to a store that doesn't require a card.
QFC price comparison

The "Dis-Advantage card" shows an image similar to the QFC card on the front, with our reasons why you should shop elsewhere on the back. Come out to the next Seattle protest and get your own copy of the card!

Click on either image to download a high resolution copy of the card.

Seattle newspapers have continued to cover this issue and a complete collection of articles is located at the end of this page

Other things you can do:

• Join CASPIAN and send us your feedback. You can also volunteer to help with on-line and community activities.
  

  

  
  

• Call the QFC division headquarters at 425-455-3761 and tell them you don't like being taken "Advantage"of!
  
  
• Print out this complaint flyer and give it to your local QFC Manager. Send a copy to the QFC division headquarters at the address below.
  
  QFC Complaint Form (PDF format*)
  
  
  
  
• Print out this informational flyer on brightly colored paper and distribute it at local stores. Give it to friends and post it on community and supermarket bulletin boards.
  
  "Boycott QFC" Informational Handout
  (PDF format*)
  
  
  


• Call up your local QFC manager and tell him or her how you feel about cards. Tell them you won't be back to their store until they get rid of the program. You can look up your local store at Kroger.com
  
  
• Write the QFC corporate headquarters at:
  Quality Food Centers, Inc.
  10116 NE 8th Street
  Bellevue, WA 98004
  


• Shoe polish your car with this:
  "Hate QFC's new card?
  Go to www.nocards.org"
  Just like protestors in Dallas did!
  (Click the thumbnail to see a larger image.)
  
  
• Encourage people to visit our website to learn more.

*To view and print Portable Document Format (PDF) files, download Adobe® Acrobat® Reader® by clicking on the image below - it's free!

Seattle newspapers and television have been buzzing with anti-card sentiment:

This story from KING5 TV resulted in QFC pulling their advertising from the station:
Who's Advantage? Up Front with Robert Mak
Video of the story is available at KING5 TV (media player required)