Frequently Asked Questions

Q. Doesn't my supermarket's privacy policy offer enough protection?

Privacy policies are a red flag that you're giving away information that could be misused. Why did they go to the effort of writing up that privacy policy in the first place? Because the data they want to collect on you is very personal and highly invasive -- and they know it.

If you're like most people, you probably don't want a record of your name, address, identifying information (state ID number, SSN), food budget, and lifestyle publicly known or sold. Why? Because you instinctively know that no one should have that information to begin with. If this information is so sensitive that you want a policy to assure you that it won't be given out to strangers, why in the name of heaven would you voluntarily provide it to the strangers running your supermarket's database?

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